012: How To Leverage Video To Grow Your Brand With Paul Hurley

In this episode, we chat with Paul Hurley from Handface on how to utilize video to grow your brand. We talk about the different ways you can leverage online video to help connect with your target audience, as well as what you can do to create videos that are shareable.

Here is a little more information about who Paul is and where to find him!

Paul Hurley runs Handface.co.uk, one of the UK’s leading viral content companies. Before this he was Head of Programming for Sky Box Office, Europe’s first digital pay-per-view film service – and a forerunner of Netflix – as well as an entertainment executive at Yahoo! and a couple of entertainment start-ups. Since setting up Handface, his company’s content has been seen and shared all over the world – the chances are high that you’ve seen one of its videos, and odd are that you’ve shared one. Have a look at www.handface.co.uk to see if you recognize any.

Links Mentioned In This Episode

Evernote – The organizational tool that I use to plan out my day.

Connect With Paul Here

Social: Paul’s Website — Twitter — Viral! The Social Video Handbook

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