How To Optimize Your Fiverr Gigs
Fiverr is an online marketplace that allows freelancers to offer their service or product starting at $5.00. I started out on Fiverr as a buyer and had varied success. I begin to think of what I could do to make some money on the side with Fiverr.
This was over three years ago. I now consistently make over $1000 each month selling on Fiverr.
In this article, I am going to share the techniques I have used to optimize your Fiverr gigs to make a decent amount of money each month.
If you are thinking of becoming a seller on Fiverr, there are certain things you can do to stand out on the platform and quickly start making money. In this article, I am going to share with you the tactics I have used to make a decent amount of money each and every month.
Video Is King
One of the first things you need to do is to ensure all of your Gigs have a great looking and descriptive Gig video. Fiverr touts that Gigs with videos convert almost 300 percent better than those without a video. If you are not a great videographer and don’t know where to start, there are some fantastic Gigs on Fiverr that you could purchase very inexpensively to do it for you.
Upload High-Quality Images
Another thing you can do to make your gigs stand out is to ensure the Gig image is high quality and is relative to what your gig is about.
I use a site called GraphicStock to get all of my images for my gigs and this website.
For your profile picture, use a real photo. People need to know that they are working with a real person. One advantage of this is your potential buyer can get to know you a little bit via your picture. Avoid using avatars or cartoon image unless the service you’re offering is related to design and the profile Pic is a piece of your sample work.
One Day Delivery
There are two trains of thought with this one, is in the beginning of your Fiverr seller career it’s good practice to set your delivery time at one day. This allows your gig to stand out, and it puts you in the category of express delivery when buyers are sorting by delivery time.
Once you are an established seller on Fiverr, it might be smart to set your delivery time to 2-3 days and then offer a gig extra to provide express delivery, allowing you to make more money per sale.
Buyers always will prefer a fast delivery of their requests. With that being said, the first thing they will search for is sellers who have good reputations and deliver quickly.
Multiple Similar Gigs
As a Fiverr seller, you are allowed to create more than just one gig depending on the level of seller you are. Always try and have many different gigs that are similar, as this will help you rank for different keywords and will get your gigs seen by more buyers.
Another benefit of having multiple gigs is the ability to cross-promote them to bring in more sales from the different gigs. If you have gigs that are in similar categories, always make sure you are linking to your rating (if it’s positive), and your other similar gigs.
Fiverr Gig SEO Optimization
Fiverr search is identical to Google; it’s a search engine. With that being said, you need to practice good SEO strategies when creating your gigs.
Here are some good SEO practices to keep in mind when creating your gigs.
- Use your target keyword in your gig title. The title length should not be more than 60 characters. And use optimal titles for your gig.
- The title structure should be —> Primary Keyword – Secondary Keyword | Brand name
- Your main focus should be the primary and secondary keyword in your gig title.
- Fiverr will not allow you to keyword stuff your titles or descriptions, BUT you do want to sprinkle in the keywords in your description. Don’t go crazy with this, though 🙂
- Linking to your other gigs and profile page can help rank your gigs and profile higher.
- Use your target keyword in your video and images.
Fiverr allows you to put in 5 tags when creating a gig, make sure these tags are not repetitive and are accurate to what your gig is about.
The tags have the ability to rank your gig under different keywords. Make sure that they are accurate BUT different enough that it will help in different types of search terms. Using a variety of keywords can hep you rank your gig very quickly.
Ratings Matter… A Lot
Fiverr has a rating system like most marketplaces, and one of the best ways for you to rank quickly is to get some 5-star positive ratings under your belt.
Thre are multiple ways of doing this quickly, BUT the one that I prefer is to undercharge and over deliver.
Also, you can contact family and friends and send them a few bucks to purchase your gig and then have them leave you a few positive reviews to jumpstart your gig, BUT be careful with this one.
A method that I have found to work is to when you are delivering your order send a message along with the files that say something like this:
Good ratings on your gig signals to Fiverr that this gig is performing well and loved by customers and has the potential to grow substantially and in return, your gig will receive higher ranking in Fiverr.
Promote Your Gig Outside Of Fiverr
This one is fairly self-explanatory. If you are not promoting your gigs outside of Fiverr, you are doing it wrong. With so many different social platforms (Twitter, Facebook, Pinterest, Youtube, Podcasting) you need to be utilizing these tools to share and promote your gigs as much as possible.
Think outside of the box — > Use fun hashtags on Twitter, make a video on YouTube around the keyword you are targeting in your gig, and just do anything you can to bring in new clients.
Final Thoughts On Gig Optimization
If your gigs are good enough, and you are providing a service people are looking for your gig will grow, and you will begin making money.
The bottom line in creating a successful gig on Fiverr is to SOLVE A PROBLEM.
Fiverr is a fantastic marketplace, and it brings your content to a place that already has a BUY BUTTON. Try different things and see what works for you.
If you have any questions on starting your Fiverr career, feel free to shoot me an email or find me on Twitter, and I would love to chat with you.