Tag Archives: how to brand a business

Social Media Mondays

Schedule Social Media Posts with Buffer

Schedule Social Media Posts with Buffer

schedule social media posts with bufferIf you have ever ran a social media account for a business, then you are going to want to know how to schedule social media posts with Buffer. Running social media accounts sounds very easy on the surface. Pull up an app on your phone, type in a few words, & you are done. However, anyone who thinks the process is actually that easy doesn’t know what they are talking about. Anyone can type in a few words for a status, but unless you are a celebrity, no one really cares that you are taking your dog for a walk.

People who engage with business social media accounts want value. They want the accounts they follow to provide them with content that adds to their lives. When business accounts spam social media platforms with offers, sales, promo videos, & more, people will simply unfollow them. As a business owner yourself, you must find a way to give your followers a regularly scheduled dose of valuable content. This takes a lot of research. You will want to find relevant images, memes, articles, & other content that your readers want to see.

Due to the intense level of workload it takes for a business social media account to be successful, it is absolutely pivotal that business owners either hire a full time social media expert or find an online social media posts scheduler. While the former option can get quite expensive, finding a scheduling program is much more cost effective. A good scheduler will run you between $9.99 to $79.99 per month. Unless you are managing hundreds of accounts, you should never pay anything outside of that range. One social media scheduler we found is Buffer. Our video shows you how to schedule social media posts with Buffer.

Buffer Social Media Scheduler

I discovered Buffer a few weeks ago, and I have really enjoyed using it. For 3 or less social media accounts, Buffer is totally free. One cool thing about Buffer is that it offers a free 14 day trial of one of its upgraded packages. With this package you can manage anywhere from 4-10 social media accounts from a combination of Twitter, Instagram, Facebook, LinkedIn, Google+, & Pinterest.

schedule social media posts with buffer

With Buffer, it is so easy to add social media posts. I have been exclusively using Buffer for Twitter & Facebook. With this program, the control of your schedule is in your hands. You can create a custom schedule to post any number of posts per day. You will want to research how many posts you want to do each day per platform. For instance, on Twitter it’s really ideal to post between 10 to 15 times per day. While on Facebook, 3 per day will be a good amount.

One of the problems I found with Buffer, however, is in regards to Instagram. Buffer does not currently have direct posting to Instagram. Buffer has a phone app that will send you reminders for you to post to Instagram according to your schedule. There is a feature where you can share images directly from your camera roll to Instagram to speed up the process. However, if you want to add text/hashtags then you are still going to have to type or copy them into Instagram manually. There is a note on Buffer that says that hopefully direct Instagram posting is coming down the pipeline.

We hope this post has been helpful. Thanks for reading!

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Social Media Mondays

How to Build Reddit Karma Quickly

How to Build Reddit Karma Quickly

how to build reddit karma quicklyIf you are over 30, there is a chance you don’t even know what Reddit is. If you are under 30, then there is a good chance you have used it extensively. Either way, it is a great idea to get to know it better and learn how to build Reddit Karma quickly. Reddit is an awesome platform to be able to get the word out about your business, product, service, channel, or any other cause you would like to advertise. Reddit is build in such a way that it protects its users from spam. If you are looking to spam your way to the top, then Reddit is not the place for you. If you are looking to promote your business with quality content, then Reddit is one of the best places to do so.

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Tech Tuesdays

How To Create a Whiteboard Explainer Video in Minutes

How to Create a Whiteboard Explainer Video in Minutes

how to create a whiteboard explainer video in minutesWe are going to show you how to create a whiteboard explainer video in minutes. There are many reasons to consider adding an advertising video to your website or social media account. People love videos. They consume them at such an astounding rate that YouTube has now passed Facebook in popularity (in terms of number of monthly visitors). While your marketing video most likely won’t go viral due to its lack of cute babies or frisky felines, it can mean a lot to your business and customers.

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Social Media Mondays

How to Set Up Facebook Page Cover Photo

How to Set Up Facebook Page Cover Photo

how to set facebook page cover photoIf you have been looking for a how to set up Facebook page cover photo tutorial, then you have come to the right place. Feel free to watch our video, but also let’s look at why it is important to set up your page correctly. Facebook, as a corporation, feels like it is time to once again change their working algorithm for businesses. Seemingly just like every other business in the world, Facebook wants to appeal to their users and make it more difficult for businesses to advertise to those users. This is good for users but bad for businesses.

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Tech Tuesdays

Learn to Animate in Less than 10 Minutes

Learn to Animate in Less than 10 Minutes

If you are looking to learn to animate in less than 10 minutes, then you have came to the right place! At the Online Business Realm, we are always showing you tricks, tips, and methods to streamline your online business acumen. On Tech Tuesdays, we go in depth showing you how to do things involving technology, computer programs, & design. Today, we are going to teach you how to animate.

Have you ever had one of those ideas that you just knew is absolute gold, but you had no idea how to even begin to make it possible. It’s like the time I had this idea to create a pillow with a pocket for your iPhone. I told my wife about it and tried to convince her to make some for the Etsy Shop she had at the time. She thought it was a terrible idea and made so much fun of me. I had absolutely no way to make this pillow. Needless to say, the pillow didn’t get made. No less than 12 months later, guess what pops on my TV Screen… but an infomercial for a pillow with a pocket. There it was. $19.99 for two as a matter of fact!

The point of that story is sometimes when you get a good idea you have to go for it. I had one of those ideas pop into my recently about creating a cartoon. The only problem was I had no idea how to animate, and finding a professional animator was going to cost way too much money. Remembering my pillow with a pocket snafu, I decided that anything I don’t know, I will learn. I will not let another idea pass me buy. So I learned how to animate in one weekend.

Using Adobe Animate to Create Videos

When I first started using Adobe Create Cloud, I only had it for Photoshop. I never dreamed that one day I would be able to use the majority of the apps within Creative Cloud. As of this weekend, I have now added a new skill to my Adobe repertoire, as I learned how to use Adobe Animate. And I was able to learn how to animate in less than 10 minutes. It is very similar and has a lot of the same tools & functions as other Adobe products. That makes the learning curve much less steep than it would be for a first time Adobe user.

The most confusing thing about using Adobe Animate is learning how to make the objects move. My first attempt at animation involved manually moving each object frame by frame. However, I knew there had to be a simpler way to animate simple shapes. Then I discovered how to use the Classic Tween. Using the Classic Tween is extremely simple and allows your objects to move evenly and fluidly throughout an animation. To see exactly how to use the Classic Tween & to see how to learn to animate in less than 10 minutes, please watch the tutorial video above!

Thanks for reading & good luck!

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Social Media Mondays

Should You Pay Facebook for Likes?

Facebook is Tricky

Should You Pay Facebook for Likes?Facebook Advertising offer you a lot of options on things you can advertise. However, your basic choice is to advertise your page for likes or to advertise something else such as a product, website, or service. The problem with advertising your page is that Facebook blatantly works against you in order for you to double spend. Let me explain how this should work in a perfect world.

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